Dyson Airwrap i.d.™

Behind every groundbreaking innovation lies a story of passion, collaboration, and relentless pursuit of excellence. We had the privilege of stepping into Dyson's world, capturing the brilliant minds behind the revolutionary Dyson Airwrap i.d.™️

From Singapore to the UK, we witnessed firsthand how Dyson's engineers are redefining beauty tech. The Dyson Airwrap i.d.™️ isn't just another styling tool – it's designed to remember and adapt to every unique hair type.

Our team was thrilled to document the APAC part of this global journey, tracing the product's path from design to rigourous evaluation in testing labs, through successful user experience trials, and finally into the hands of eager consumers.

Check out the film here